Wine and Beverage Business Management (MSc)
The programme aims to train wine and beverage market professionals equipped with comprehensive business, market, technological, and communication competencies to address sector-specific challenges. Students will be prepared for strategic thinking, brand management, supply chain management, and the implementation of sustainable and digital business operations within both domestic and international beverage markets. The programme supports premium product positioning, the enhancement of consumer experience, and the value-driven representation of wine and beverage culture.
Graduates will be prepared to pursue further studies in doctoral programmes.
Képzés típusa
mesterképzés
Képzési forma
levelező
Képzési idő
2 félév
Finanszírozása forma
self-cost
Költségtérítés összege
400 000 Ft/félév
Képzés nyelve
English
Name of training:
– in Hungarian: bor- és italpiaci menedzsment mesterképzési szak
– in English: Wine and Beverage Business Management Master Programme
Name of qualification in the certificate:
– in Hungarian: okleveles bor- és italpiaci menedzser
– in English: Wine and Beverage Market Manager
Number of credits to be collected to obtain a qualification:
60 credits
Field of Study Classification:
Economic
Bachelor’s degree in economics or an equivalent qualification.
Current admission procedures are on the FELVÉTELIZŐKNEK page.
Further admission information: FELVI.HU
• Wine and Beverage Market Strategies and Digital Communication – 7 credits
• Financial Decision-Making in the Beverage Market and AI-driven Business Analytics – 8 credits
• Strategy-as-Practice and Innovation in Wine and Beverage Market Management – 8 credits
• Leadership, Team Development, and AI-supported HR Analytics in the Beverage Sector – 7 credits
• Elective Courses and Specialisation – 15 credits
• Project Work and Master’s Thesis – 15 credits
Provided in a separate file.
Dr. Tamás Köpeczi-Bócz
More information on the
felveteli@unithe.hu,
or at
https://www.unithe.hu/elerhetosegek